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Dr Hina Khan

Associate Professor of Marketing

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  1. 2018
  2. Published

    Sunday Trading in the New Millennium: Sunday is the new Saturday!

    Khan, H., 26/07/2018, Global Marketing Conference 2018 Proceedings. p. 1045 1 p. (Global Marketing Conference 2018 Proceedings).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Abstract

  3. Published

    Sunday is the New Saturday: Sunday Trading Reforms and Its Effects on Family-run SMEs, Employees and Consumers.

    Khan, H., 19/11/2018, In: Journal of Small Business and Enterprise Development. 25, 6, p. 960-984 25 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2019
  5. Published

    How anticipated regret influences the effect of economic animosity on consumers' reactions towards a foreign product

    Khan, H., Daryanto, A. & Liu, C-L., 1/04/2019, In: International Business Review. 28, 2, p. 405-414 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2020
  7. Published

    In-Game Advertising and Gamers’ Behavior in App Environment: An Abstract

    Valaei, N., Bressolles, G., Nikhashemi, S. R. & Khan, H., 16/06/2020, Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference. Wu, S., Pantoja, F. & Krey, N. (eds.). Cham: Springer Nature, p. 387-388 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. 2022
  9. Published

    Ads in gaming apps: Experiential value of gamers

    Valaei, N., Bressolles, G., Khan, H. & Low, Y., 3/01/2022, In: Industrial Management and Data Systems. 122, 1, p. 78-106 29 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. 2023
  11. E-pub ahead of print

    Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

    Rodrigo, P., Khan, H. & Valaei, N., 22/03/2023, (E-pub ahead of print) In: Journal of Fashion Marketing and Management. 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Examining the efficacy of non-market and market driving activities of B2B international firms

    Khan, H., Khan, H., Abosag, I. & Ghauri, P., 31/05/2023, In: Industrial Marketing Management. 111, p. 97-108 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2024
  14. Published

    Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

    Fu, X., Fu, X., Ghauri, P. N. & Khan, H., 1/03/2024, In: The Journal of Product Innovation Management. 41, 2, p. 428-448 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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