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Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  2. Published

    Rigour, Relevance & Action: Exploring the Impact of Video on B2B Action Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    The Management Practices & Materials of Market Makers

    Mason, K. & Simoes, C., 4/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    Innovating markets by putting business models to work

    Mason, K. & Palo, T., 01/2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  5. Published

    Researching Management Practices: Understanding, Explaining and Improving the Practice of Management

    Mason, K., Denyer, D., Beech, N., Radnor, Z., Cropper, S., O'Mahoney, J. & Palmer, M., 10/09/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    Using business models to shape business success

    Mason, K. & Spring, M., 2011, 24 p. London : Advanced Institute of Management Research.

    Research output: Other contribution

  7. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Music and the making of markets

    Mason, K., 02/2015, Organising music: theory, practice, performance. Beech, N. & Gilmore, C. (eds.). Cambridge: Cambridge University Press

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Studying management practices: degrees of engagement in observational research

    Mason, K., Beech, N., Denyer, D. & MacIntosh, R., 9/09/2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Exploring the performativity of marketing: theories, practices and devices

    Mason, K., Kjellberg, H. & Hagberg, J., 2015, In: Journal of Marketing Management. 31, 1-2, p. 1-15 15 p.

    Research output: Contribution to Journal/Magazine › Editorial › peer-review

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