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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In: Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Market orientation and vertical de-integration: adding value through relationships

    Mason, K. & Doyle, P., 2000, Annual Conference of the Academy of Marketing - 2000. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Exploring supply chain configuration to leverage market orientation: a taxonomy of vertical de-integration

    Mason, K., Doyle, P. & Wong, V., 2000, 29th EMAC Conference: Marketing in the New Millenium (Erasmus University: Rotterdam). CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Market orientation amd the organisational form-business performance relationship

    Mason, K., Doyle, P. & Wong, V., 1999, 28th EMAC Conference: Marketing and Competition in the Information Age (Humbolt University, Berlin) - 1999. CD-ROM ed. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Market orientation and vertical de-integration - the implications of network partnerships

    Mason, K. & Doyle, J., 1998, Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A: unknown, p. 632-633 2 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Published

    The effect of new organisational forms on market orientation: maximising customer value services

    Mason, K., 1999, Complexity and Management: A Collection of Essays - Proceedings of the Summer School on Managerial Complexity, Granada, Spain, 11-25 July 1998. N/A: unknown, p. 74-96 23 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  7. Published

    Implementing flexible business models

    Mason, K. & Mouzas, S., 2007, Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In: Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 2007, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  10. Published

    SHARED LEARNING IN SUPPLY NETWORKS: EVIDENCE FROM AN EMERGING MARKET SUPPLY NETWORK

    Mason, K., Oshri, I. & Leek, S., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  11. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  12. Published

    Flexible business models

    Mason, K. & Mouzas, S., 2012, In: European Journal of Marketing. 46, 10, p. 1340-1367 28 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 06/2008, In: Journal of Management Studies. 45, 4, p. 774-799 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Artefacts of corporate identity and business relationships

    Mason, K. & Simoes, C., 2009, IMP (Marseilles) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  15. Published

    Corporate identity and business-to-business relationships

    Mason, K. & Simoes, C., 2008, AM (Aberdeen) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  16. Published

    Markets, business models and growth of the firm

    Mason, K., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  17. Published

    Network pictures: building holistic dyadic relationships

    Mason, K. & Leek, S., 2008, 24th IMP Conference (Uppsala University, Sweden) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  18. Published

    Reframing business relationships: the impact of M&As

    Mason, K., 2007, IMP Journal Series (Trondheim, Norway) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  19. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  20. Published

    The co-evaluations of business models: learning to dance offshore

    Mason, K., Oshri, I. & Leek, S., 2007, EGOS (Vienna University of Economics and Business Administration, Vienna) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  21. Published

    Offshore Outsourcing: Operating in emerging market economies

    Mason, K. & Oshri, I., 2008, Knowledge processes in Globally Distributed Contexts. Basingstoke: Palgrave Macmillan

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  22. Published

    Causal social mechanism: from the what to the why

    Mason, K., Easton, G. & Lenney, P., 04/2013, In: Industrial Marketing Management. 42, 3, p. 347–355 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  23. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  24. Published

    Market sensing and situated dialogic action research (with a video camera)

    Mason, K., 09/2012, In: Management Learning. 43, 4, p. 405-425 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  25. Published

    Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

    Mason, K. & Leek, S., 02/2012, In: Industrial Marketing Management. 41, 2, p. 319-332 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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