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Research

Professor Katy Mason

Professor of Markets and Management Practice

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  1. 2008
  2. Published

    The Dynamics of Outsourcing and Offshoring Business Models: Insights from Engineering Support Services

    Mason, K. & Spring, M., 2008, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  3. 2007
  4. Published

    Framing business relationships

    Mason, K. & Mouzas, S., 2007, IMP Conference (Manchester) - 2007. N/A

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Implementing flexible business models

    Mason, K. & Mouzas, S., 2007, Proceedings of the ISBM Conference in Business-to-Business Marketing (Kellogg School of Management - Northwestern University: Chicago) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  6. Published

    Learning to build a supply network: an exploration of dynamic business models

    Mason, K. & Leek, S., 2007, Lancaster University: The Department of Marketing, (Marketing Working Paper Series).

    Research output: Working paper

  7. Published

    Reframing business relationships: the impact of M&As

    Mason, K., 2007, IMP Journal Series (Trondheim, Norway) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  8. Published

    The co-evaluations of business models: learning to dance offshore

    Mason, K., Oshri, I. & Leek, S., 2007, EGOS (Vienna University of Economics and Business Administration, Vienna) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. 2006
  10. Unpublished

    An exploratory investigation into the multiple levels of corporate identity within alternative business models.

    Mason, K., Simões, C. & Leek, S., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  11. Unpublished

    An investigation of the utilization of communication methods in a business to business relationships.

    Leek, S. & Mason, K., 2006, (Unpublished).

    Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

  12. Published

    Market orientation and quasi-integration: adding value through relationships

    Mason, K., Doyle, P. & Wong, V., 2006, In: Industrial Marketing Management. 35, 2, p. 140-155 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Market orientation emphases: an exploration of macro, meso and micro drivers

    Mason, K. & Harris, L. C., 2006, In: Marketing Intelligence and Planning. 24, 6, p. 552 552 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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