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Professor Katy Mason

Professor of Markets and Management Practice

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  1. Published

    The sites and practices of business models

    Mason, K. & Spring, M., 08/2011, In: Industrial Marketing Management. 40, 6, p. 1032-1041 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    The Use of Video in Situated Dialogic Research

    Mason, K., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  3. Published

    The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

    Leek, S. & Mason, K., 04/2010, In: Industrial Marketing Management. 39, 3, p. 400-412 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    The Wall Paper

    Easton, G., Fry, J. & Mason, K., 2010. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  5. Published

    Using business models to shape business success

    Mason, K. & Spring, M., 2011, 24 p. London : Advanced Institute of Management Research.

    Research output: Other contribution

  6. Published

    Using corporate identity artifacts to shape the practices of new strategic business relationships

    Mason, K. & Simoes, C., 1/08/2015, Academy of Management Conference 2015. Vancouver: Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Video and Videography in Marketing: Research, Practice & Impact

    Mason, K. & Piacentini, M., 5/07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  8. Published

    Videoing and ways of seeing management practices

    Mason, K., 4/09/2015, British Academy of Management Conference Proceedings 2015. Portsmouth, UK: British Academy of Management

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Web-based social movements contesting marketing strategy: the mobilisation of multiple actors and rhetorical strategies

    Palmer, M., Simmons, G. & Mason, K., 2014, In: Journal of Marketing Management. 30, 3-4, p. 383-408 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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