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Professor Katy Mason

Professor of Markets and Management Practice

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  1. 2013
  2. Published

    Offshoring and outsourcing of administrative and technical services: a modularity perspective

    Spring, M., Araujo, L. & Mason, K., 12/2013, Managing services: challenges and innovation. Haynes, K. & Grugulis, I. (eds.). Oxford: Oxford University Press, p. 154-173 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Published

    What are bottom of the pyramid markets and why do they matter?

    Mason, K., Chakrabarti, R. & Singh, R., 09/2013, In: Marketing Theory. 13, 3, p. 401-404 4 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Causal social mechanism: from the what to the why

    Mason, K., Easton, G. & Lenney, P., 04/2013, In: Industrial Marketing Management. 42, 3, p. 347–355 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Market making at the bottom-of-the-pyramid

    Chakrabarti, R. & Mason, K. J., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. 2012
  7. Published

    Researching Management Practices: Understanding, Explaining and Improving the Practice of Management

    Mason, K., Denyer, D., Beech, N., Radnor, Z., Cropper, S., O'Mahoney, J. & Palmer, M., 10/09/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    Market sensing and situated dialogic action research (with a video camera)

    Mason, K., 09/2012, In: Management Learning. 43, 4, p. 405-425 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Marketers and Price-Fixing Conspiracies: Collusion as Practice

    Pressey, A. & Mason, K., 07/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Market futures/future markets: Research directions in the study of markets

    Kjellberg, H., Storbacka, K., Akaka, M., Chandler, J., Finch, J., Lindeman, S., Löbler, H., Mason, K., McColl-Kennedy, J. & Nenonen, S., 1/06/2012, In: Marketing Theory. 12, 2, p. 219-223 5 p.

    Research output: Contribution to Journal/Magazine › Review article › peer-review

  12. Published

    A Commentary on the Role of Actors in Combining Resources into Complex Solutions

    Mason, K., 02/2012, In: Journal of Business Research. 65, 2, p. 151-152 2 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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