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Dr Killian O'Leary

Lecturer in Marketing

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  1. Chapter
  2. Published

    Netnography to Explore Gambling Practices

    O'Leary, K., 29/12/2020, Netnography Unlimited: Understanding Technoculture through Qualitative Social Media. Kozinets, R. V. & Gambetti, R. (eds.). London: Routledge, p. 44-59 16 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Chapter (peer-reviewed)
  4. Published

    Place branding and place narratives

    Lichrou, M., Patterson, M., O'Malley, L. & O'Leary, K., 2017, Handbook of Place Marketing and Branding. Campelo, A. (ed.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

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