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Research

Dr Laura Salciuviene

Formerly at Lancaster University

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  1. 2007
  2. Published

    Internal relationships orientation as a basis for sustainable external relationships

    Zvireliene, R. & Salciuviene, L., 2007, The 2nd International Scientific Conference on "Changes in Social and Business Environment" (Panevezys) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    The impact of brand image dimensions on brand preference

    Salciuviene, L., Lee, K. & Yu, C., 2007, The International Conference Economics and Management (Kaunas) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Understanding the behavioural aspect of internet uders to customize internet banner ad.

    Lee, K., Salciuviene, L. & Miller, K., 2007, The American Marketing Association Summer Marketing Educators Annual Conference (Washington DC) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. 2006
  6. Published

    A comparison between recent and prospective critical success factors in Lithuanian printing industry

    Salciuviene, L., Auruskeviciene, V., Kazlauskaite, R. & Trifanovas, A., 2006, In: Managing Global Transitions. 4, 4, p. 327-346 20 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Assessing brand image dimensionality in a cross-cultural context

    Salciuviene, L., Auruskeviciene, V. & Virvilaite, R., 2006, Marketing From the Trenches: Perspectives on the Road Ahead. Athens: ATINER, p. 223-234 12 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    Assessing customer preferences of communication modes

    Lee, K. & Salciuviene, L., 2006, Proceedings of The “Modern Management Research in the Context of European Research Area” conference.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  9. Published

    Brand image perception and consumer values : a cross-cultural comparison

    Salciuviene, L., Mockaitis, A. I., De Mattos, C. & Ghauri, P., 2006, Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness".

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  10. Published

    Cultural Variations and Perceptions of Media Effectiveness

    Moustafa Leonard, K., Van Scotter, J. R., Pakdil, F., Chamseddine, N. J., Mockaitis, A. I., Salciuviene, L., Tsai, F. S., Esatoglu, E. & Koyuncu, M., 2006.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

  11. Published

    Does the Profile of Managers Based on High Tech Sectors Converge? A Comparison of British and German Managers in the Biotechnology Sector

    De Mattos, C., Salciuviene, L. & Ghauri, P., 2006, Proceedings of the 32nd EIBA Annual Conference "Regional and National Drivers of Business Location and Competitiveness".

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  12. Published

    Exploring Internet Users’ Information Processing Strategy and their Effect on Brand Attitude

    Lee, K. & Salciuviene, L., 2006, Conference on “Internationalisation of Companies and Inter-Cultural Management”, Aalborg University, October 25-27, Denmark. Conference Proceedings CD-ROM.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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