Assessing brand image dimensionality in a cross-cultural context

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Publication date	2006
Host publication	Marketing From the Trenches: Perspectives on the Road Ahead
Place of Publication	Athens
Publisher	ATINER
Pages	223-234
Number of pages	12
ISBN (print)	9606672069
<mark>Original language</mark>	English

Research