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Research

Dr Louise Hassan

Formerly at Lancaster University

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  1. Published

    How emotions mediate the link between store-environmental cues, store-choice criteria, and marketing outcomes.

    Walsh, G., Shiu, E., Hassan, L. M., Michaelidou, N. & Beatty, S. E., 2011, In: Journal of Business Research. 64, 7, p. 737-744 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Segmentation in social marketing: insights from the EU's antismoking campaign.

    Walsh, G., Hassan, L. M., Shiu, E., Andrews, C. & Hastings, G., 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1165 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Investigating the drivers of consumer intention to buy manufacturer brands

    Walsh, G., Shiu, E. & Hassan, L., 2012, In: Journal of Product and Brand Management. 21, 5, p. 328-340 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Replicating, validating, and reducing the length of the consumer perceived value scale

    Walsh, G., Shiu, E. & Hassan, L., 03/2014, In: Journal of Business Research. 67, 3, p. 260-267 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Enacting risk reduction: an examination of the volitional stages of smoking cessation within Scotland.

    Thomson, J. A., Hassan, L. M., Shiu, E. & Shaw, D. S., 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Consumer uncertainty: revisited

    Shiu, E., Walsh, G., Hassan, L. M. & Shaw, D., 2011, In: Psychology and Marketing. 28, 6, p. 584-607 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Demarketing tobacco through governmental policies - the 4 Ps revisited.

    Shiu, E., Hassan, L. M. & Walsh, G., 2009, In: Journal of Business Research. 62, 2, p. 269-278 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Intending to be ethical: an examination of consumer choice in seatshop avoidance.

    Shaw, D. S., Shiu, E., Hassan, L. M., Hogg, G. & Bekin, C., 2007, In: Advances in Consumer Research. 34, p. 31-38 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Fashion victim: the impact of fair trade concerns on clothing choice.

    Shaw, D. S., Hogg, G., Wilson, E., Shiu, E. & Hassan, L. M., 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    An exploration of values in ethical consumer decision making

    Shaw, D. S., Grehan, E., Shiu, E., Hassan, L. M. & Thomson, J. A., 2004, In: Journal of Consumer Behaviour. 4, 1, p. 185-201 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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