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Research

Professor Margaret Hogg

Emeritus

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  1. Published

    Disruptive life events and the role of consumption: the case of breast cancer patients in Greece

    Diamantopoulou, Z. T. & Hogg, M. K., 2006, European Marketing Academy Conference (Athens) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  2. Published

    Transforming relationship marketing via subversive readings

    Eccles, P., Bettany, S., Hogg, M. K. & Long, G., 1999, Critical Management Studies Conference (Manchester ) - 1999. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Identity (Re)construction through sharing: a study of mother and teenage daughter dyads in France and Japan

    Gentina, E., Hogg, M. K. & Sakashita, M., 07/2017, In: Journal of Retailing and Consumer Services. 37, p. 67-77 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Towards a conceptual framework for analyzing the structures of visual rhetoric in advertising

    Gkiouzepas, L. & Hogg, M. K., 2006, European Marketing Academy Conference (Athens) - 2006. N/A: unknown, p. 169 169 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  5. Published

    Articulating a new framework for visual metaphors in advertising a structural, conceptual, and pragmatic investigation

    Gkiouzepas, L. & Hogg, M. K., 2011, In: Journal of Advertising. 40, (1), p. 103-120 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Conceptualizing and examining how extremity of claims work in the context of advertising visuals

    Gkiouzepas, L. & Hogg, M. K., 2010, American Advertising Association (Minneapolis) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Towards a theory of visual signification

    Gkiouzepas, L. & Hogg, M. K., 13/10/2015, Advances in Advertising Research: the digital, the classic, the subtle, and the alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). Wiesbaden: Springer, Vol. VI. p. 179-199 21 p. (European Advertising Academy).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  8. Published

    The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren

    Godefroit-Winkel, D., Schill, M. & Hogg, M. K., 28/02/2019, In: European Journal of Marketing. 53, 2, p. 164-194 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Consumer Wisdom and Well-Being Investigated via Intergenerational Interactions

    Godefroit-Winkel, D., Schill, M. & Hogg, M., 13/10/2023, In: Journal of Marketing Management. 39, 15-16, p. 1502-1532 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Whatever happened to social network analysis in consumer research: review and prospects

    Gould, N. & Hogg, M. K., 2007, European Advances in Consumer Research (Milan) - 2007. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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