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Professor Maria Piacentini

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  1. Published

    'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation

    Piacentini, M. G., Cristovan, E. & Shaw, S., 1998, Academy of Marketing Annual Conference (University of Stirling ) - 1998. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  2. Published

    Factors influencing final consumption of fruit and vegetables in Scotland: some preliminary results

    Piacentini, M. G., Turner, P., Kirk, T. & Prentice, R. P., 1995, Proceedings of the Nutrition Society Meeting ( ) - 1995. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  3. Published

    Attitudes Towards Recycling

    Piacentini, M. G., 1999, Cases in Consumer Behaviour. Wiley InterScience

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  4. Published

    Anti-consumers in action: coping with the challenges and consequences of 'drinking sensibly'

    Piacentini, M. G. & Banister, E. N., 2008, In: Advances in Consumer Research. 35, p. 650-651 2 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Managing anti-consumption in an excessive drinking culture

    Piacentini, M. G. & Banister, E. N., 2009, In: Journal of Business Research. 62, p. 279-288 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Exploring alcohol consumption amongst young adults in the UK

    Piacentini, M. G. & Banister, E. N., 2006, 5th Meeting of Customer Research Academy Workshop Series (CRAWS) (UMIST, Manchester) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  7. Published

    Symbolic consumption in teenagers' clothing choices

    Piacentini, M. G. & Mailer, G., 2004, Consumer Behaviour. Chichester: John Wiley and Sons Ltd

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  8. Published

    Children and fashion

    Piacentini, M. G., 2010, Understanding children as consumers. Marshall, D. (ed.). London: Sage, (SAGE advanced marketing series).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  9. Published

    Taking on adulthood: symbolic consumption in constrained circumstances

    Piacentini, M. G. & Hibbert, S. A., 2009, Consumer Behaviour: A European Perspective. London and New York: Pearson Higher Education, p. 489-491 3 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  10. Published

    Multicultural perspectives in customer behaviour

    Piacentini, M. G. & Cui, C., 2010, In: Journal of Marketing Management. 26, 11, 12, p. 993-1004 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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