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Mariam Abouseif

Research student

Mariam Abouseif

Lancaster University

Charles Carter Building

LA1 4YX

Lancaster

Research overview

My research focuses on the areas of consumer culture theory particularly online consumption communities, gender within consumer research and transformative consumer research.

My PhD research explores how online consumption communities impact women’s wellbeing in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and wellbeing; under the umbrella of transformative consumer research.