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Nader Tibi

Research student

Nader Tibi

Lancaster University

Charles Carter Building



Research overview

I am currently researching the role Virtual Reality (VR) technologies can play in marketing. The area of VR can be looked at through multiple angles, therefore; my current focus is on VR’s interplay with the following selected topics:

  • Consumer Culture Theory (CCT)
  • Play Theory
  • Flow Theory
  • Consumer Happiness
  • Extended Self Theory 


Your ideas and feedback are welcome. Please see my email above if interested.