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Current Postgraduate Research Students

Eman Gadalla supervises 4 postgraduate research students. If these students have produced research profiles, these are listed below:

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Dr Eman Gadalla


Eman Gadalla

Charles Carter Building



Tel: +44 1524 594829

PhD supervision

I look forward to supervising students interested in the following topics: Virtual reality applications and uses - Online/ virtual customer experience - Young consumers within emerging markets (e.g. e-tailing and the role of social media in emerging markets particularly in the Middle East region). - Virtual consumption practices - Compensatory consumption.

Research Interests

My principal research interests lie in the fields of E-tailing, and Consumer Behaviour. I am broadly interested in understanding how different technologies affect our life. In particular, my research explores the idea of enhancing customer experience through technology with a specific focus on novel and fast growing technologies such as virtual reality.

Areas of interest include:

  • Virtual reality applications and uses.
  • Online retailing in emerging markets.
  • Virtual Consumption.
  • Compensatory Consumption.
  • Hedonic/Experiential Consumption.

Current Teaching

  • MKTG100: Math and Stats Basics
  • MKTG227: Marketing Management Essentials
  • MKTG233: Digital Marketing
  • MKTG310: Marketing Research and Consultancy Project
  • MKTG311: Undergraduate dissertation supervision
  • MKTG317: Brand Strategy

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