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Rebecca Gregson

Research student

Rebecca Gregson

Lancaster University

Fylde College



Research overview

I am a PhD student and Graduate Teaching Assistant at Lancaster University. My PhD is in collaboration with Greenpeace International and together we are interested in consumer-focused meat-reduction strategies. Specifically, my PhD research uses smartphone-based experience sampling to investigating the efficacy of a number of factors (incl. pledging, social support and tailored information) in promoting short- and long-term meat-reduction. Other research interests of mine include: the progression of veganism, vegan prejudice, animal-directed empathy and speciesism.

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