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Dr Rebecca Liu

Senior Lecturer

  1. Conference paper
  2. Published

    Corporate Social Capital: The Bright Side and the Dark Side

    Liu, R. R-Y., Wu, W. & Tuncay-Celikel, A., 2015.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  3. Published

    Absorptive Capacity, Dynamic Capabilities and Product Innovation

    Liu, R. R-Y. & Rayman-Bacchust, L., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  4. Published

    From Network Collaboration to New Product Development Time

    Liu, R. R-Y. & Hart, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

  5. Conference contribution/Paper
  6. Published

    Internationalization and SME Innovations: An empirical study in Japan and in Germany

    Rammer, C., Ikeuchi, K. & Liu, R. R-Y., 10/06/2018, Proceedings of the 25TH IPDMC: INNOVATION AND PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE PORTO, PORTUGAL, JUNE 10-13 (14), 2018. 20 p. (Proceedings of the 25th IPDMC).

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

  7. Chapter
  8. Published

    The Usage of Social Media in New Product Development Process: The benefits and the challenges

    Liu, R. R-Y. & Kop, A. E., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 120-139 20 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

  9. Published

    Social Networking Sites and Marketing Strategies

    Wu, Y., Stewart, M. & Liu, R. R-Y., 04/2015, Handbook of Research on Integrating Social Media into Strategic Marketing. Hajili, N. (ed.). Hershey, PA: IGI Global, p. 207-239 33 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

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