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From Marketing Information to Market Knowledge competence: Uncertainty reduction in new product development

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Published
Publication date2006
Pages851-861
<mark>Original language</mark>English
EventThe European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM) - Milan, Milan, Italy
Duration: 11/06/200613/06/2006
https://www.eiasm.org/frontoffice/event_announcement.asp?event_id=411

Conference

ConferenceThe European Institute for Advanced Studies in Management - International Product Development Management (EIASM-IPDM)
Country/TerritoryItaly
CityMilan
Period11/06/0613/06/06
Internet address