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Research

Professor Rodney Runyan

Formerly at Lancaster University

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  1. Journal article
  2. Published

    Segmenting luxe-bargain shoppers using a fuzzy clustering method

    Lim, C. M., Kim, Y. & Runyan, R., 2013, In: International Journal of Retail and Distribution Management. 41, 11-12, p. 848-868 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Brand experience and brand implications in a multi-channel setting

    Jones, R. P. & Runyan, R., 2013, In: The International Review of Retail, Distribution and Consumer Research. 23, 3, p. 265-290 26 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Labeling for sustainability

    Hustvedt, G. & Runyan, R., 12/2012, In: Retail Education Today. 32, 2, p. 11-15 5 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Entrepreneurial orientation in cross-cultural research: assessing measurement invariance in the construct

    Runyan, R. C., Ge, B., Dong, B. & Swinney, J. L., 07/2012, In: Entrepreneurship Theory and Practice. 36, 4, p. 819-836 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Hospitality marketing research: recent trends and future directions

    Line, N. D. & Runyan, R. C., 06/2012, In: International Journal of Hospitality Management. 31, 2, p. 477-488 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    An exploration of rural community branding efforts from the perspective of community residents

    Swinney, J., Lang, C. & Runyan, R., 04/2012, In: International Journal of Rural Management. 8, 1-2, p. 35-47 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    The mall as bazaar: how kiosks influence consumer shopping behaviour

    Runyan, R., Kim, J. & Baker, J., 02/2012, In: Journal of Marketing Management. 28, 1-2, p. 85-102 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Where everybody knows your name: homophily in restaurant atmospherics

    Line, N. D., Runyan, R. C., Costen, W., Frash, R. & Antun, J. M., 01/2012, In: Journal of Hospitality Marketing and Management. 21, 1, p. 1-19 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Moving single-brand retail shoppers from in-store to online: is brand experience still important?

    Jones, R., Runyan, R. & Kim, Y., 2012, In: Journal of Marketing at Retail. 1, 2, p. 17-30 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    The relationships of social capital to downtown and retailer performance: do tourist towns differ from nontourist towns?

    Droge, C., Huddleston, P. & Runyan, R. C., 10/2011, In: Tourism Analysis. 16, 5, p. 557-570 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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