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Hospitality marketing research: recent trends and future directions

Research output: Contribution to journalJournal articlepeer-review

<mark>Journal publication date</mark>06/2012
<mark>Journal</mark>International Journal of Hospitality Management
Issue number2
Number of pages12
Pages (from-to)477-488
Publication StatusPublished
<mark>Original language</mark>English


This article reviews the hospitality marketing research published in four top hospitality journals from 2008 to 2010 for the purposes of identifying significant trends and gaps in the literature. A total of 274 articles are reviewed and classified based on research topic, industry focus, and analysis technique as well as on a number of other methodological criteria. Significant topical and methodological trends are discussed. Important topical trends are synthesized and specific directions for future research are proposed. We conclude with the presentation and discussion of an organizational framework for future hospitality marketing research.