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Research

Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. 2013
  2. Published

    Market making at the bottom-of-the-pyramid

    Chakrabarti, R. & Mason, K. J., 2013.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Published

    When outsourcing fragments: customer creativity and Technological Transmutations

    Pehlivan, E., Berthon, P. R., Pitt, L. F. & Chakrabarti, R., 2013, In: Production Planning and Control. 24, 4-5, p. 284-293 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2012
  5. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    Gift giving and social emotions: experience as content

    Chakrabarti, R. & Berthon, P., 05/2012, In: Journal of Public Affairs. 12, 2, p. 154-161 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    A networks-as-practice approach to dynamic changes in the UK pharmaceutical network

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  8. Published

    Changes dynamics in the UK pharmaceutical network

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Innovating in business networks: the role of retailer brand development

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. 2011
  11. Published

    Distinguishing the Discerning Man: The Case of Dunhill

    Chakrabarti, R., 07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  12. Published

    Brand worlds from articulation to integration

    Berthon, P. R., Pitt, L. F., Chakrabarti, R. & Berthon, J. P., 2011, In: Journal of Advertising Research. 51, 1, p. 182-194 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. Published

    Captive in Business Networks

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  14. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In: Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India?

    Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  16. 2010
  17. Published

    Reward Orientation from an Indian Perspective

    Chakrabarti, R., 2010, Business Markets (ISBM) (Boston) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  18. Published

    The influence of intuitive expertise in transforming music industry relationships

    Chakrabarti, R. & Vanharanta, M., 2010, Industrial Marketing and Purchasing Group (IMP) (Budapest) - 2010. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  19. Published

    The influence of intuitive expertise in transforming music industry relationships

    Vanharanta, M., Chakrabarti, R. & Wong, P., 2010.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  20. 2009
  21. Published

    Exploring strategies for motivational growth among international channel intermediaries in a rapidly developing economy

    Chakrabarti, R., Barnes, B. R., Pitt, L. F. & Berthon, P. R., 2009, Academy of International Business (AIB) South East Asia Regional Conference (Hong Kong) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  22. Published

    Investigating motivation among international channel intermediaries

    Chakrabarti, R., Barnes, B. R., Pitt, L. F. & Berthon, P. R., 2009, Academy of Marketing Annual Conference (Leeds) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  23. Published

    Lemon-aid: Brand as a signal for quality - a classroom game "awarded best paper for the brands and brand management track"

    Hsiu-Yuan, T., Campbell, C., Farshid, M. & Chakrabarti, R., 2009, Australian and New Zealand Marketing Academy (ANZMAC) (Melbourne) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  24. 2008
  25. Published

    Trusting a white cloak: are they really wearing their heart upon their sleeve?

    Ghazisaeedi, M., Ashnai, B., Campbell, C. & Chakrabarti, R., 2008, Academy of Marketing Science Conference (Vancouver) - 2008. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  26. 2007
  27. Published

    Quality management in business relationships: the role of brands in an open source environment

    Chakrabarti, R., Berthon, P. R., Watson, R. T. & Pitt, L. F., 2007, In: Total Quality Management and Business Excellence. 18, 8, p. 947-955 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  28. Published

    The Internet's impact on B2B sales management: some Australian evidence

    Pitt, L. F., Barnes, B., Chakrabarti, R., Palihawadana, D., Ewing, M. T. & Leong, E., 2007, In: International Journal of Technology Marketing. 2, 4, p. 349-363 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  29. 2006
  30. Published

    Motivation in buyer-seller relationship exchange: an international agent/distributor perspective

    Chakrabarti, R. & Barnes, B. R., 2006, Academy of Marketing Conference (Middlesex) - 2006. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

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