Home > Research > Researchers > Dr Ronika Chakrabarti > Publications

Research

Dr Ronika Chakrabarti

Formerly at Lancaster University

11 - 20 out of 47Page size: 10
RSS feed of this list
Sort by: Title
  1. Published

    Do luxury brands successfully entice consumers? the role of bandwagon effects

    Shaikh, S., Malik, A., Akram, S. & Chakrabarti, R., 06/2017, In: International Marketing Review. 34, 4, p. 498-513 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  3. Published

    Exploring strategies for motivational growth among international channel intermediaries in a rapidly developing economy

    Chakrabarti, R., Barnes, B. R., Pitt, L. F. & Berthon, P. R., 2009, Academy of International Business (AIB) South East Asia Regional Conference (Hong Kong) - 2009. N/A: unknown

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

  4. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In: Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    From market devices to market infrastructures

    Chakrabarti, R., Finch, J., Kjellberg, H., Lenborg, C. & Pollock, N., 2016.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    Gift giving and social emotions: experience as content

    Chakrabarti, R. & Berthon, P., 05/2012, In: Journal of Public Affairs. 12, 2, p. 154-161 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Goal orientation effects on behavior and performance: evidence from international sales agents in the Middle East

    Chakrabarti, R., Barnes, B., Berthon, P., Pitt, L. & Monkhouse, L., 01/2014, In: The International Journal of Human Resource Management. 25, 2, p. 317-340 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    How representation and interventions frame public policy dialogues in subsistence markets

    Chakrabarti, R. & Araujo, L., 2014.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Innovating in business networks: the role of retailer brand development

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Innovation in business networks the role of leveraging resources

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2014, In: Industrial Marketing Management. 43, p. 504-511 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

Previous 1 2 3 4 5 Next

Back to top