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Research

Dr Ronika Chakrabarti

Formerly at Lancaster University

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  1. 2011
  2. Published

    Brand worlds from articulation to integration

    Berthon, P. R., Pitt, L. F., Chakrabarti, R. & Berthon, J. P., 2011, In: Journal of Advertising Research. 51, 1, p. 182-194 13 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Captive in Business Networks

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  4. Published

    Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

    Steyn, P., Pitt, L. & Chakrabarti, R., 2011, In: Journal of Financial Services Marketing. 16, p. 210-219 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Understanding why the food and agribusiness (F&A) sector is saying 'Yes' to development and knowledge banking services in India?

    Chakrabarti, R., 2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  6. Published

    Distinguishing the Discerning Man: The Case of Dunhill

    Chakrabarti, R., 07/2011. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. 2012
  8. Published

    A networks-as-practice approach to dynamic changes in the UK pharmaceutical network

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  9. Published

    Changes dynamics in the UK pharmaceutical network

    Chakrabarti, R., Ramos, C. & Henneberg, S., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. Published

    Innovating in business networks: the role of retailer brand development

    Ostendorf, J. W., Mouzas, S. & Chakrabarti, R., 2012.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  11. Published

    Gift giving and social emotions: experience as content

    Chakrabarti, R. & Berthon, P., 05/2012, In: Journal of Public Affairs. 12, 2, p. 154-161 8 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Enabling Practices: Making Markets ‘Worth the Effort’ at the Bottom-of-the-Pyramid

    Chakrabarti, R. & Mason, K., 4/06/2012. 0 p.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

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