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Dr Sena Ozdemir

Senior Lecturer in Marketing

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  1. Published

    Innovation in Sustainability Initiatives through Reverse Channels

    Gupta, S., Czinkota, M. & Ozdemir, S., 2/10/2019, In: Journal of Business-to-Business Marketing. 26, 3-4, p. 233-243 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  2. Forthcoming

    Global supply chains risks and COVID-19: Supply chain structure as a mitigating strategy for Small and Medium-Sized Enterprises

    Gürbüz, M. Ç., Yurt, O., Ozdemir, S., Sena, V. & Yu, W., 18/09/2022, (Accepted/In press) In: Journal of Business Research.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Forthcoming

    Customer Analytics and New Product Performance: The Role of Contingencies

    Ozdemir, S., Wang, Y., Gupta, S., Sena, V., Zhang, S. & Zhang, M., 12/01/2024, (Accepted/In press) In: Technological Forecasting and Social Change.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Published

    Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets

    Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. T. & Eng, T-Y., 1/01/2021, In: Qualitative Market Research: An International Journal. 23, 4, p. 627-661 35 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    Brand origin and country of production congruity: Evidence from the UK and China

    Eng, T. Y., Ozdemir, S. & Michelson, G., 1/12/2016, In: Journal of Business Research. 69, 12, p. 5703-5711 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Big Data and SMEs

    Sena, V. & Ozdemir, S., 4/09/2021, Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises. Pedersen, C. L., Lindgreen, A., Ritter, T. & Ringberg, T. (eds.). Cheltenham: Edward Elgar

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review

  7. Published

    Are Reshoring Decisions Influenced by External Stakeholders and Country-Level Environmental Regulation?

    Sena, V., Kanungo, R., Ozdemir, S., Yannopoulou, N. & Patel, P., 31/07/2023, In: British Journal of Management. 34, 3, p. 1184-1214 31 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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