Rights statement: This is a draft chapter/article. The final version is available in Big Data in Small Business edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg, published in 2021, Edward Elgar Publishing Ltd http://dx.doi.org/10.4337/9781839100161.00011 The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.
Accepted author manuscript, 286 KB, PDF document
Available under license: CC BY-NC: Creative Commons Attribution-NonCommercial 4.0 International License
Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Publication date | 4/09/2021 |
---|---|
Host publication | Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises |
Editors | Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg |
Place of Publication | Cheltenham |
Publisher | Edward Elgar |
ISBN (Print) | 9781839100154 |
<mark>Original language</mark> | English |