I am a doctoral researcher with the Department of Marketing at Lancaster University Management School. My research is informed by cultural theory and adopts a critical perspective on the socio-historical and political-ideological structures involved in shaping present-day modes of magical thinking, consumer spirituality, and reflexive doubt. Drawing upon consumer interest in witches and witchcraft, I explore how premodern and pre-capitalist fantasies and imagined ways of living find themselves recycled, reproduced, and commodified in the contemporary marketplace. My research is informed by qualitative, interpretivist methods and connects closely with ‘de-romanticist’ and ‘terminal’ writing in critical marketing and consumer research.
I currently teach on the following modules:
- MKTG101: Introduction to Marketing
- MKTG317: Brand Strategy
- MKTG315: Managing Marketing Innovation
- MKTG234: Social Media Marketing
Bachelor of Arts (BA) in Marketing Communications: First Class Honours
Masters (MSc) in Marketing: Distinction