Stefano Puntoni - Publications & Outputs - Research Portal

Professor Stefano Puntoni

Formerly at Lancaster University

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Published
Productivity Metrics and Consumers’ Misunderstanding of Time Savings
De Langhe, B. & Puntoni, S., 1/06/2016, In: Journal of Marketing Research. 53, 3, p. 396-406 11 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Linear thinking in a nonlinear world
de Langhe, B., Puntoni, S. & Larrick, R., 1/05/2017, In: Harvard Business Review. 2017, May-June, p. 11 1 p.
Research output: Contribution to Journal/Magazine › Comment/debate › peer-review
Published
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Anne-Sophie, L., Puntoni, S., Reed, II, A. & Veerlegh, P., 12/2013, In: International Journal of Research in Marketing. 30, 4, p. 426-428 3 p.
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Published
Customer empowerment in the digital age
Acar, O. A. & Puntoni, S., 1/03/2016, In: Journal of Advertising Research. 56, 1, p. 4-8 5 p.
Research output: Contribution to Journal/Magazine › Comment/debate › peer-review
Published
What Leaders Get Wrong About Data-Driven Decisions
De Langhe, B. & Puntoni, S., 9/03/2021, In: MIT Sloan Management Review. 62, 3, p. 10-12 3 p., 62321.
Research output: Contribution to Journal/Magazine › Journal article

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