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Links

http://www.journalofadvertisingresearch.com/content/56/1/4
Final published version

Text available via DOI:

https://doi.org/10.2501/JAR-2016-007
Final published version

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Customer empowerment in the digital age

Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

Published

Oguz Ali Acar
Stefano Puntoni

<mark>Journal publication date</mark>	1/03/2016
<mark>Journal</mark>	Journal of Advertising Research
Issue number	1
Volume	56
Number of pages	5
Pages (from-to)	4-8
Publication Status	Published
<mark>Original language</mark>	English