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Professor Stefano Puntoni

Formerly at Lancaster University

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  1. Published

    What Leaders Get Wrong About Data-Driven Decisions

    De Langhe, B. & Puntoni, S., 9/03/2021, In: MIT Sloan Management Review. 62, 3, p. 10-12 3 p., 62321.

    Research output: Contribution to Journal/Magazine › Journal article

  2. Published

    Customer empowerment in the digital age

    Acar, O. A. & Puntoni, S., 1/03/2016, In: Journal of Advertising Research. 56, 1, p. 4-8 5 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  3. Published

    The impact of cultural symbols and spokesperson identity on attitudes and intentions

    Anne-Sophie, L., Puntoni, S., Reed, II, A. & Veerlegh, P., 12/2013, In: International Journal of Research in Marketing. 30, 4, p. 426-428 3 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. Linear thinking in a nonlinear world

    de Langhe, B., Puntoni, S. & Larrick, R., 1/05/2017, In: Harvard Business Review. 2017, May-June, p. 11 1 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  5. Published

    The anchor contraction effect in international marketing research

    De Langhe, B., Puntoni, S., Fernandes, D. & Van Osselaer, S. M. J., 1/04/2011, In: Journal of Marketing Research. 48, 2, p. 366-380 15 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences

    De Langhe, B., van Osselaer, S., Puntoni, S. & McGill, A., 2014, In: Journal of Consumer Research. 41, 4, p. 978-994 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Bang for the buck: gain-loss ratio as a driver of judgment and choice

    De Langhe, B. & Puntoni, S., 05/2015, In: Management Science. 61, 5, p. 1137-1163 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Productivity Metrics and Consumers’ Misunderstanding of Time Savings

    De Langhe, B. & Puntoni, S., 1/06/2016, In: Journal of Marketing Research. 53, 3, p. 396-406 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    When and why we forget to buy

    Fernandes, D., Puntoni, S., van Osselaer, S. M. J. & Cowley, E., 07/2016, In: Journal of Consumer Psychology. 36, 3, p. 363-380 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Language and Consumer Dishonesty: A Self-Diagnosticity Theory

    Gai, P. J. & Puntoni, S., 31/08/2021, In: Journal of Consumer Research. 48, 2, 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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