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Research

Professor Stefano Puntoni

Formerly at Lancaster University

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  1. Chapter
  2. Published

    How technology shapes identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/01/2019, Handbook of Research on Identity Theory in Marketing. Reed, A. & Forehand, M. (eds.). Cheltenham: Edward Elgar Publishing Ltd., p. 240-254 15 p.

    Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

  3. Journal article
  4. Published

    Language and Consumer Dishonesty: A Self-Diagnosticity Theory

    Gai, P. J. & Puntoni, S., 31/08/2021, In: Journal of Consumer Research. 48, 2, 19 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    What Leaders Get Wrong About Data-Driven Decisions

    De Langhe, B. & Puntoni, S., 9/03/2021, In: MIT Sloan Management Review. 62, 3, p. 10-12 3 p., 62321.

    Research output: Contribution to Journal/Magazine › Journal article

  6. Published

    Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts

    Granulo, A., Fuchs, C. & Puntoni, S., 15/02/2021, In: Journal of Consumer Psychology. 31, 1, p. 72-80 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. Published

    Consumers and Artificial Intelligence: An Experiential Perspective

    Puntoni, S., Reczek, R. W., Giesler, M. & Botti, S., 1/01/2021, In: Journal of Marketing. 85, 1, p. 131-151 21 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Man versus machine: Resisting automation in identity-based consumer behavior

    Leung, E., Paolacci, G. & Puntoni, S., 1/12/2018, In: Journal of Marketing Research. 55, 6, p. 818-831 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Methodological Issues in Cross-Linguistic and Multilingual Advertising Research

    Weijters, B., Puntoni, S. & Baumgartner, H., 25/01/2017, In: Journal of Advertising. 46, 1, p. 115-128 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    When and why we forget to buy

    Fernandes, D., Puntoni, S., van Osselaer, S. M. J. & Cowley, E., 07/2016, In: Journal of Consumer Psychology. 36, 3, p. 363-380 18 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Productivity Metrics and Consumers’ Misunderstanding of Time Savings

    De Langhe, B. & Puntoni, S., 1/06/2016, In: Journal of Marketing Research. 53, 3, p. 396-406 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Bang for the buck: gain-loss ratio as a driver of judgment and choice

    De Langhe, B. & Puntoni, S., 05/2015, In: Management Science. 61, 5, p. 1137-1163 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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