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Research

Professor Stefano Puntoni

Formerly at Lancaster University

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  1. 2016
  2. Published

    Productivity Metrics and Consumers’ Misunderstanding of Time Savings

    De Langhe, B. & Puntoni, S., 1/06/2016, In: Journal of Marketing Research. 53, 3, p. 396-406 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Customer empowerment in the digital age

    Acar, O. A. & Puntoni, S., 1/03/2016, In: Journal of Advertising Research. 56, 1, p. 4-8 5 p.

    Research output: Contribution to Journal/Magazine › Comment/debate › peer-review

  4. 2015
  5. Published

    Bang for the buck: gain-loss ratio as a driver of judgment and choice

    De Langhe, B. & Puntoni, S., 05/2015, In: Management Science. 61, 5, p. 1137-1163 27 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Advertising-induced embarrassment

    Puntoni, S., de Hooge, I. & Verbeke, W., 2015, In: Journal of Advertising. 44, 1, p. 71-79 9 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. 2014
  8. Published

    The bias in the bias: comparative optimism as a function of event social undesirability

    Sweldens, S., Puntoni, S., Paolacci, G. & Vissers, M., 07/2014, In: Organizational Behavior and Human Decision Processes. 124, 2, p. 229-244 6 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Choice and self: how synchronic and diachronic identity shape choices and decision making

    Urminsky, O., Bartels, D., Giuliano, P., Newman, G., Puntoni, S. & Rips, L., 14/06/2014, In: Marketing Letters. 25, 3, p. 281-291 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  10. Published

    Fooled by heteroscedastic randomness: local consistency breeds extremity in price-based quality inferences

    De Langhe, B., van Osselaer, S., Puntoni, S. & McGill, A., 2014, In: Journal of Consumer Research. 41, 4, p. 978-994 16 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. 2013
  12. Published

    The impact of cultural symbols and spokesperson identity on attitudes and intentions

    Anne-Sophie, L., Puntoni, S., Reed, II, A. & Veerlegh, P., 12/2013, In: International Journal of Research in Marketing. 30, 4, p. 426-428 3 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2012
  14. Published

    Identity-based consumer behavior

    Reed, A., Forehand, M. R., Puntoni, S. & Warlop, L., 12/2012, In: International Journal of Research in Marketing. 29, 4, p. 310-321 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. 2011
  16. Published

    Gender identity salience and perceived vulnerability to breast cancer

    Puntoni, S., Sweldens, S. & Tavassoli, N., 06/2011, In: Journal of Marketing Research. 48, 3, p. 413-424 12 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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