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Research

Dr Wasim Ahmad

Lecturer in Marketing

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  1. 2024
  2. Published

    An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

    Sameeni, M. S., Qadeer, F., Ahmad, W. & Filieri, R., 29/02/2024, In: Journal of Business Research. 173, 114469.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Radical product sustainability oriented innovation (soi) and triple-bottom-line (3bl) performance: findings from Malaysian and Singaporean B2B firms

    Ahmad, W., Saeed, S., Janovská, K., Dat, L., Rizomyliotis, I. & Ahmed, S., 2/02/2024, In: Industrial Marketing Management. 117, p. 457-466 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2023
  5. Published

    Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination

    Ahmad, W., Battisti, E., Akhtar, N., Ahmad, M. I. & Rehman, R. U., 12/12/2023, In: International Marketing Review. 40, 5, p. 1054-1070 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Unveiling the Link Between Radical Product Sustainability Oriented Innovation (SOI) and Triple-Bottom-Line (People, Plant, Profit) Performance of B2B Firms

    Ahmad, W., 1/09/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  7. 2022
  8. Published

    Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode

    Shahid Sameeni, M., Ahmad, W. & Filieri, R., 31/03/2022, In: Journal of Business Research. 141, p. 137-150 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. 2021
  10. Published

    Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China

    Ahmad, W., Kim, W. G., Choi, H. M. & Haq, J. U., 30/11/2021, In: Journal of Retailing and Consumer Services. 63, 102689.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  11. Published

    Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants

    Akhtar, N., Siddiqi, U. I., Ahmad, W., Usman, M., Chen, X. & Islam, T., 30/06/2021, In: Asia Pacific Journal of Marketing and Logistics. 33, 7, p. 1513-1534

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. Published

    Dark patterns used by online travel agency websites

    Kim, W. G., Pillai, S. G., Haldorai, K. & Ahmad, W., 31/05/2021, In: Annals of Tourism Research. 88, 103055.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  13. 2020
  14. Published

    Modeling attitude ambivalence and behavioral outcomes from hotel reviews

    Akhtar, N., Muhammad, N. A., Usman, M. & Ahmad, W., 27/07/2020, In: International Journal of Contemporary Hospitality Management. 32, 9, p. 2831-2855

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?

    Ahmad, W., Kim, W. G., Anwer, Z. & Zhuang, W., 31/03/2020, In: Journal of Business Research. 110, p. 228-236

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  16. 2019
  17. Published

    Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value

    Ashraf, R. U., Hou, F. & Ahmad, W., 9/08/2019, In: International Journal of Human-Computer Interaction. 35, 13, p. 1216-1228

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  18. 2018
  19. Published

    Modeling consumer distrust of online hotel reviews

    Ahmad, W. & Sun, J., 04/2018, In: International Journal of Hospitality Management. 71, 1, p. 77-90

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  20. Published

    Antecedents of SMMA continuance intention in two culturally diverse countries: An empirical examination

    Ahmad, W., 31/01/2018, In: Journal of Global Information Technology Management. 21, 1, p. 45-68 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  21. Published

    How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use

    Akram, U., Peng, H., Khan, M. K., Tanveen, Y., Mehmood, K. & Ahmad, W., 8/01/2018, In: Asia Pacific Journal of Marketing and Logistics. 30, 1, p. 235-256 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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