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Research

Dr Wasim Ahmad

Lecturer in Marketing

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  1. 2025
  2. Published

    Shyness vs Confidence: The Effect of Virtual Influencer Personalities on Social Media Users' Well‐Being and Addiction

    Sattar, A. A., Ul Haq, J., Saleem, A. & Ahmad, W., 30/04/2025, In: Psychology and Marketing. 42, 4, p. 1088-1109 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. 2024
  4. Published

    Examining consequences of brand hate in business-to-business relationships: The moderating role of relationship length

    Sameeni, M. S., Ahmad, W. & Qadeer, F., 31/10/2024, In: Industrial Marketing Management. 122, p. 26-36 11 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  5. Published

    An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?

    Sameeni, M. S., Qadeer, F., Ahmad, W. & Filieri, R., 29/02/2024, In: Journal of Business Research. 173, 114469.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. Published

    Radical product sustainability oriented innovation (soi) and triple-bottom-line (3bl) performance: findings from Malaysian and Singaporean B2B firms

    Ahmad, W., Saeed, S., Janovská, K., Dat, L., Rizomyliotis, I. & Ahmed, S., 2/02/2024, In: Industrial Marketing Management. 117, p. 457-466 10 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  7. 2023
  8. Published

    Global retailers' CSR initiatives during COVID-19 crisis: a cross-cultural examination

    Ahmad, W., Battisti, E., Akhtar, N., Ahmad, M. I. & Rehman, R. U., 12/12/2023, In: International Marketing Review. 40, 5, p. 1054-1070 17 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    Unveiling the Link Between Radical Product Sustainability Oriented Innovation (SOI) and Triple-Bottom-Line (People, Plant, Profit) Performance of B2B Firms

    Ahmad, W., 1/09/2023.

    Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

  10. 2022
  11. Published

    Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode

    Shahid Sameeni, M., Ahmad, W. & Filieri, R., 31/03/2022, In: Journal of Business Research. 141, p. 137-150 14 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  12. 2021
  13. Published

    Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China

    Ahmad, W., Kim, W. G., Choi, H. M. & Haq, J. U., 30/11/2021, In: Journal of Retailing and Consumer Services. 63, 102689.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  14. Published

    Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants

    Akhtar, N., Siddiqi, U. I., Ahmad, W., Usman, M., Chen, X. & Islam, T., 30/06/2021, In: Asia Pacific Journal of Marketing and Logistics. 33, 7, p. 1513-1534

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  15. Published

    Dark patterns used by online travel agency websites

    Kim, W. G., Pillai, S. G., Haldorai, K. & Ahmad, W., 31/05/2021, In: Annals of Tourism Research. 88, 103055.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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