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Research

Dr Wasim Ahmad

Lecturer in Marketing

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  1. 2020
  2. Published

    Modeling attitude ambivalence and behavioral outcomes from hotel reviews

    Akhtar, N., Muhammad, N. A., Usman, M. & Ahmad, W., 27/07/2020, In: International Journal of Contemporary Hospitality Management. 32, 9, p. 2831-2855

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  3. Published

    Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped?

    Ahmad, W., Kim, W. G., Anwer, Z. & Zhuang, W., 31/03/2020, In: Journal of Business Research. 110, p. 228-236

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  4. 2019
  5. Published

    Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value

    Ashraf, R. U., Hou, F. & Ahmad, W., 9/08/2019, In: International Journal of Human-Computer Interaction. 35, 13, p. 1216-1228

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  6. 2018
  7. Published

    Modeling consumer distrust of online hotel reviews

    Ahmad, W. & Sun, J., 04/2018, In: International Journal of Hospitality Management. 71, 1, p. 77-90

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  8. Published

    Antecedents of SMMA continuance intention in two culturally diverse countries: An empirical examination

    Ahmad, W., 31/01/2018, In: Journal of Global Information Technology Management. 21, 1, p. 45-68 24 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

  9. Published

    How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use

    Akram, U., Peng, H., Khan, M. K., Tanveen, Y., Mehmood, K. & Ahmad, W., 8/01/2018, In: Asia Pacific Journal of Marketing and Logistics. 30, 1, p. 235-256 22 p.

    Research output: Contribution to Journal/Magazine › Journal article › peer-review

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