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Consumer susceptibility to credit card effect: a new concept and measurement scale

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published
Publication date2013
<mark>Original language</mark>English
EventAMA Marketing and Public Policy Conference - Washington DC, United States
Duration: 1/05/2013 → …

Conference

ConferenceAMA Marketing and Public Policy Conference
CountryUnited States
CityWashington DC
Period1/05/13 → …