Consumer susceptibility to credit card effect - Research Portal

Consumer susceptibility to credit card effect: a new concept and measurement scale

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Consumer susceptibility to credit card effect: a new concept and measurement scale. / Awanis, Sandra; Cui, Charles.
2013. Paper presented at AMA Marketing and Public Policy Conference, Washington DC, United States.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Awanis, S & Cui, C 2013, 'Consumer susceptibility to credit card effect: a new concept and measurement scale', Paper presented at AMA Marketing and Public Policy Conference, Washington DC, United States, 1/05/13.

Awanis, S., & Cui, C. (2013). Consumer susceptibility to credit card effect: a new concept and measurement scale. Paper presented at AMA Marketing and Public Policy Conference, Washington DC, United States.

Awanis S, Cui C. Consumer susceptibility to credit card effect: a new concept and measurement scale. 2013. Paper presented at AMA Marketing and Public Policy Conference, Washington DC, United States.

Awanis, Sandra ; Cui, Charles. / Consumer susceptibility to credit card effect : a new concept and measurement scale. Paper presented at AMA Marketing and Public Policy Conference, Washington DC, United States.

@conference{b72d8411f439499caa0047b700c8899d,

title = "Consumer susceptibility to credit card effect: a new concept and measurement scale",

author = "Sandra Awanis and Charles Cui",

year = "2013",

language = "English",

note = "AMA Marketing and Public Policy Conference ; Conference date: 01-05-2013",

}

TY - CONF

T1 - Consumer susceptibility to credit card effect

T2 - AMA Marketing and Public Policy Conference

AU - Awanis, Sandra

AU - Cui, Charles

PY - 2013

Y1 - 2013

M3 - Conference paper

Y2 - 1 May 2013

ER -