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A cultural exploration of consumers’ interactions and relationships with celebrities

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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A cultural exploration of consumers’ interactions and relationships with celebrities. / Banister, Emma; Cocker, Hayley.
In: Journal of Marketing Management, Vol. 30, No. 1-2, 2014, p. 1-29.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Banister, E & Cocker, H 2014, 'A cultural exploration of consumers’ interactions and relationships with celebrities', Journal of Marketing Management, vol. 30, no. 1-2, pp. 1-29. https://doi.org/10.1080/0267257X.2013.807863

APA

Banister, E., & Cocker, H. (2014). A cultural exploration of consumers’ interactions and relationships with celebrities. Journal of Marketing Management, 30(1-2), 1-29. https://doi.org/10.1080/0267257X.2013.807863

Vancouver

Banister E, Cocker H. A cultural exploration of consumers’ interactions and relationships with celebrities. Journal of Marketing Management. 2014;30(1-2):1-29. Epub 2013 Jun 18. doi: 10.1080/0267257X.2013.807863

Author

Banister, Emma ; Cocker, Hayley. / A cultural exploration of consumers’ interactions and relationships with celebrities. In: Journal of Marketing Management. 2014 ; Vol. 30, No. 1-2. pp. 1-29.

Bibtex

@article{af61ddd74c5b40508bd74ba2d0076555,
title = "A cultural exploration of consumers{\textquoteright} interactions and relationships with celebrities",
abstract = "This paper offers a cultural exploration of young adult consumers' everyday interactions and relationships with celebrities. Adopting an interpretive methodology, we build on McCracken's (1986, 1989) important work on cultural-meaning transfer, and integrate a contemporary understanding of consumers as co-creators of meaning, in order to explore their everyday experiences with celebrities. Findings suggest that consumers purposefully interact with celebrities in a diverse range of ways and actively engage in a variety of consumer–celebrity relationships. We conceptualise a range of consumer–celebrity relationship types and demonstrate the roles that celebrities can play in providing meaning and context to consumers' identity projects.",
keywords = "celebrity, congruency, identity, possible selves, endorsement, interpretive method",
author = "Emma Banister and Hayley Cocker",
year = "2014",
doi = "10.1080/0267257X.2013.807863",
language = "English",
volume = "30",
pages = "1--29",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "1-2",

}

RIS

TY - JOUR

T1 - A cultural exploration of consumers’ interactions and relationships with celebrities

AU - Banister, Emma

AU - Cocker, Hayley

PY - 2014

Y1 - 2014

N2 - This paper offers a cultural exploration of young adult consumers' everyday interactions and relationships with celebrities. Adopting an interpretive methodology, we build on McCracken's (1986, 1989) important work on cultural-meaning transfer, and integrate a contemporary understanding of consumers as co-creators of meaning, in order to explore their everyday experiences with celebrities. Findings suggest that consumers purposefully interact with celebrities in a diverse range of ways and actively engage in a variety of consumer–celebrity relationships. We conceptualise a range of consumer–celebrity relationship types and demonstrate the roles that celebrities can play in providing meaning and context to consumers' identity projects.

AB - This paper offers a cultural exploration of young adult consumers' everyday interactions and relationships with celebrities. Adopting an interpretive methodology, we build on McCracken's (1986, 1989) important work on cultural-meaning transfer, and integrate a contemporary understanding of consumers as co-creators of meaning, in order to explore their everyday experiences with celebrities. Findings suggest that consumers purposefully interact with celebrities in a diverse range of ways and actively engage in a variety of consumer–celebrity relationships. We conceptualise a range of consumer–celebrity relationship types and demonstrate the roles that celebrities can play in providing meaning and context to consumers' identity projects.

KW - celebrity

KW - congruency

KW - identity

KW - possible selves

KW - endorsement

KW - interpretive method

U2 - 10.1080/0267257X.2013.807863

DO - 10.1080/0267257X.2013.807863

M3 - Journal article

VL - 30

SP - 1

EP - 29

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 1-2

ER -