A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation. / Winklhofer, H; Pressey, A D; Tzokas, N.
In: Journal of Marketing Management, Vol. 22, No. 1, 2006, p. 169-194.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Bibtex

@article{4426505cf8144901902c8e02baa48486,

title = "A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation",

author = "H Winklhofer and Pressey, {A D} and N Tzokas",

year = "2006",

language = "English",

volume = "22",

pages = "169--194",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "1",

}

RIS

TY - JOUR

T1 - A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation

AU - Winklhofer, H

AU - Pressey, A D

AU - Tzokas, N

PY - 2006

Y1 - 2006

M3 - Journal article

VL - 22

SP - 169

EP - 194

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 1

ER -

Research