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A discursive perspective on legitimation strategies in multinational corporations

Research output: Contribution to Journal/MagazineJournal articlepeer-review

<mark>Journal publication date</mark>1/10/2008
<mark>Journal</mark>Academy of Management Review
Issue number4
Number of pages9
Pages (from-to)985-993
Publication StatusPublished
<mark>Original language</mark>English


Few studies have examined legitimation in multinational corporations from a discursive perspective. To complement the existing institutional literature, we adopt a critical discourse analysis perspective that allows us to examine the microlevel processes of discursive legitimation. We provide an example of a media text— dealing with a production unit shutdown—to demonstrate how this perspective elucidates the various textual strategies used to legitimate multinational corporations' actions and their controversial consequences.