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A door to HIV-prevention interventions: How female-targeted materials can enhance female participation

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A door to HIV-prevention interventions: How female-targeted materials can enhance female participation. / McCulloch, Kathleen C.; Albarracin, Dolores; Durantini, Marta R.

In: Journal of Applied Social Psychology, Vol. 38, No. 5, 05.2008, p. 1211-1229.

Research output: Contribution to journalJournal articlepeer-review

Harvard

McCulloch, KC, Albarracin, D & Durantini, MR 2008, 'A door to HIV-prevention interventions: How female-targeted materials can enhance female participation', Journal of Applied Social Psychology, vol. 38, no. 5, pp. 1211-1229. https://doi.org/10.1111/j.1559-1816.2008.00345.x

APA

Vancouver

Author

McCulloch, Kathleen C. ; Albarracin, Dolores ; Durantini, Marta R. / A door to HIV-prevention interventions: How female-targeted materials can enhance female participation. In: Journal of Applied Social Psychology. 2008 ; Vol. 38, No. 5. pp. 1211-1229.

Bibtex

@article{3f15a1da2956490d94d7adc044b999f9,
title = "A door to HIV-prevention interventions: How female-targeted materials can enhance female participation",
abstract = "The aim of this study was to examine the influence of gender on exposure to gender-tailored HIV-prevention brochures. During an unobtrusive observation of participants' reading of brochures, both men and women were likely to avoid gender-mismatched brochures. However, women were more likely to selectively approach gender-matched brochures over gender-neutral brochures than were men. Furthermore, exposure to the female-targeted brochure predicted accepting an HIV-prevention video. This pattern was only the case for females and not for males or for the male-targeted brochure. This finding implies that the gender-tailored brochures are more useful for women than for men, and may open the door to other materials designed with preventive objectives.",
author = "McCulloch, {Kathleen C.} and Dolores Albarracin and Durantini, {Marta R.}",
year = "2008",
month = may,
doi = "10.1111/j.1559-1816.2008.00345.x",
language = "English",
volume = "38",
pages = "1211--1229",
journal = "Journal of Applied Social Psychology",
issn = "0021-9029",
publisher = "V H WINSTON & SON INC",
number = "5",

}

RIS

TY - JOUR

T1 - A door to HIV-prevention interventions: How female-targeted materials can enhance female participation

AU - McCulloch, Kathleen C.

AU - Albarracin, Dolores

AU - Durantini, Marta R.

PY - 2008/5

Y1 - 2008/5

N2 - The aim of this study was to examine the influence of gender on exposure to gender-tailored HIV-prevention brochures. During an unobtrusive observation of participants' reading of brochures, both men and women were likely to avoid gender-mismatched brochures. However, women were more likely to selectively approach gender-matched brochures over gender-neutral brochures than were men. Furthermore, exposure to the female-targeted brochure predicted accepting an HIV-prevention video. This pattern was only the case for females and not for males or for the male-targeted brochure. This finding implies that the gender-tailored brochures are more useful for women than for men, and may open the door to other materials designed with preventive objectives.

AB - The aim of this study was to examine the influence of gender on exposure to gender-tailored HIV-prevention brochures. During an unobtrusive observation of participants' reading of brochures, both men and women were likely to avoid gender-mismatched brochures. However, women were more likely to selectively approach gender-matched brochures over gender-neutral brochures than were men. Furthermore, exposure to the female-targeted brochure predicted accepting an HIV-prevention video. This pattern was only the case for females and not for males or for the male-targeted brochure. This finding implies that the gender-tailored brochures are more useful for women than for men, and may open the door to other materials designed with preventive objectives.

U2 - 10.1111/j.1559-1816.2008.00345.x

DO - 10.1111/j.1559-1816.2008.00345.x

M3 - Journal article

VL - 38

SP - 1211

EP - 1229

JO - Journal of Applied Social Psychology

JF - Journal of Applied Social Psychology

SN - 0021-9029

IS - 5

ER -