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A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published

Standard

A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. / Lee, Younjoon; Evans, Martyn.

Leading innovation through design. 2012. p. 654-665.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Harvard

Lee, Y & Evans, M 2012, A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. in Leading innovation through design. pp. 654-665, DMI Conference - Leading Innovation Through Design, Boston, United States, 7/08/12.

APA

Lee, Y., & Evans, M. (2012). A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. In Leading innovation through design (pp. 654-665)

Vancouver

Lee Y, Evans M. A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. In Leading innovation through design. 2012. p. 654-665

Author

Lee, Younjoon ; Evans, Martyn. / A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry. Leading innovation through design. 2012. pp. 654-665

Bibtex

@inproceedings{adfbefc61f964dd3a2107c8d1fd58a12,
title = "A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry",
abstract = "The role of design is not limited to developing tangibles outcomes as an operational tool but in recent times has expanded to a strategic one. Corporations' acknowledgement of design has shifted from product development toward cultural transformation and increasingly design-led. However, there has been little research to investigate how to embed design as a cultural entity within different industries in order to defy a limited role of design exploitation. In addition, although the FMCG industry produces brands embedded in our lives, it has not drawn academic attention, compared to the electronic and IT industries. Hence, this paper proposes a framework to assist the FMCG industry in enhancing the role of design within brand development and, through this consistent design exploitation, aims to assist FMCG organisations attain a design-led culture.",
keywords = "Design-driven approaches and culture, Fast moving consumer goods, Design-led culture",
author = "Younjoon Lee and Martyn Evans",
year = "2012",
month = aug,
language = "English",
pages = "654--665",
booktitle = "Leading innovation through design",
note = "DMI Conference - Leading Innovation Through Design ; Conference date: 07-08-2012",

}

RIS

TY - GEN

T1 - A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry

AU - Lee, Younjoon

AU - Evans, Martyn

PY - 2012/8

Y1 - 2012/8

N2 - The role of design is not limited to developing tangibles outcomes as an operational tool but in recent times has expanded to a strategic one. Corporations' acknowledgement of design has shifted from product development toward cultural transformation and increasingly design-led. However, there has been little research to investigate how to embed design as a cultural entity within different industries in order to defy a limited role of design exploitation. In addition, although the FMCG industry produces brands embedded in our lives, it has not drawn academic attention, compared to the electronic and IT industries. Hence, this paper proposes a framework to assist the FMCG industry in enhancing the role of design within brand development and, through this consistent design exploitation, aims to assist FMCG organisations attain a design-led culture.

AB - The role of design is not limited to developing tangibles outcomes as an operational tool but in recent times has expanded to a strategic one. Corporations' acknowledgement of design has shifted from product development toward cultural transformation and increasingly design-led. However, there has been little research to investigate how to embed design as a cultural entity within different industries in order to defy a limited role of design exploitation. In addition, although the FMCG industry produces brands embedded in our lives, it has not drawn academic attention, compared to the electronic and IT industries. Hence, this paper proposes a framework to assist the FMCG industry in enhancing the role of design within brand development and, through this consistent design exploitation, aims to assist FMCG organisations attain a design-led culture.

KW - Design-driven approaches and culture

KW - Fast moving consumer goods

KW - Design-led culture

M3 - Conference contribution/Paper

SP - 654

EP - 665

BT - Leading innovation through design

T2 - DMI Conference - Leading Innovation Through Design

Y2 - 7 August 2012

ER -