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A Multi-methods Approach in Communication Studies

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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A Multi-methods Approach in Communication Studies. / Zheng, Sharon.
In: Communication & Methods, Vol. 1, No. 2, 26.12.2019.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Zheng, S 2019, 'A Multi-methods Approach in Communication Studies', Communication & Methods, vol. 1, no. 2. https://doi.org/doi.org/10.35951/v1i2.43

APA

Zheng, S. (2019). A Multi-methods Approach in Communication Studies. Communication & Methods, 1(2). https://doi.org/doi.org/10.35951/v1i2.43

Vancouver

Zheng S. A Multi-methods Approach in Communication Studies. Communication & Methods. 2019 Dec 26;1(2). Epub 2019 Dec 23. doi: doi.org/10.35951/v1i2.43

Author

Zheng, Sharon. / A Multi-methods Approach in Communication Studies. In: Communication & Methods. 2019 ; Vol. 1, No. 2.

Bibtex

@article{bc50d889f96442d997244d41bbc8fa7a,
title = "A Multi-methods Approach in Communication Studies",
abstract = "This article developed a multi-methods approach in the particular branch ofCommunication Studies (fandom studies) to understand transcultural fans' engagement. It has creatively deployed three research methods to unpack the Chinese fans of a British TV series- Sherlock. Research methods of autoethnography, netnography and qualitative interviews have been largely employed to test the loyalty of the author as an acafan (an academic/scholar who is also a fan), Chinese fans' online activity and fans' self-disclosure as a self-claimed fan. The multi-methods worked effectively to help draw the conclusion that a significant percentage of self-claimed fans do not qualify as fans in the sense defined by the relevant existing literature. The creative combination of three methods greatly facilitated the future research of fan studies to identify fans as afocal point of the research.",
author = "Sharon Zheng",
year = "2019",
month = dec,
day = "26",
doi = "doi.org/10.35951/v1i2.43",
language = "English",
volume = "1",
journal = "Communication & Methods",
number = "2",

}

RIS

TY - JOUR

T1 - A Multi-methods Approach in Communication Studies

AU - Zheng, Sharon

PY - 2019/12/26

Y1 - 2019/12/26

N2 - This article developed a multi-methods approach in the particular branch ofCommunication Studies (fandom studies) to understand transcultural fans' engagement. It has creatively deployed three research methods to unpack the Chinese fans of a British TV series- Sherlock. Research methods of autoethnography, netnography and qualitative interviews have been largely employed to test the loyalty of the author as an acafan (an academic/scholar who is also a fan), Chinese fans' online activity and fans' self-disclosure as a self-claimed fan. The multi-methods worked effectively to help draw the conclusion that a significant percentage of self-claimed fans do not qualify as fans in the sense defined by the relevant existing literature. The creative combination of three methods greatly facilitated the future research of fan studies to identify fans as afocal point of the research.

AB - This article developed a multi-methods approach in the particular branch ofCommunication Studies (fandom studies) to understand transcultural fans' engagement. It has creatively deployed three research methods to unpack the Chinese fans of a British TV series- Sherlock. Research methods of autoethnography, netnography and qualitative interviews have been largely employed to test the loyalty of the author as an acafan (an academic/scholar who is also a fan), Chinese fans' online activity and fans' self-disclosure as a self-claimed fan. The multi-methods worked effectively to help draw the conclusion that a significant percentage of self-claimed fans do not qualify as fans in the sense defined by the relevant existing literature. The creative combination of three methods greatly facilitated the future research of fan studies to identify fans as afocal point of the research.

U2 - doi.org/10.35951/v1i2.43

DO - doi.org/10.35951/v1i2.43

M3 - Journal article

VL - 1

JO - Communication & Methods

JF - Communication & Methods

IS - 2

ER -