Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - "A shotgun wedding"
T2 - co-occurrence of war and marriage metaphors in mergers and acquisitions discourse.
AU - Koller, Veronika
N1 - reprinted in: Patrick Hanks and Rachel Giora (eds) (2011) Metaphor and Figurative Language. London: Routledge. reprinted in: Ruth Wodak (ed.) (2012) Critical Discourse Analysis.New Dehli: Sage.
PY - 2002/7
Y1 - 2002/7
N2 - Starting from the notion of a structural relation between war and rape in patriarchal systems, this article aims at pointing out how this relation is reflected in the co-occurrence of war and marriage metaphors in mergers and acquisitions (M&A) discourse. Critical Discourse Analysis is combined with cognitive metaphor theory to show how metaphors of marriage and romance (“MERGERS ARE MARRIAGES”) tend to co-occur with war and various derived metaphors (“M&As ARE BATTLES FOR TERRITORY”). The significance of these co-occurrences is illustrated through corpus data from genres such as newspaper reports and journal articles. Results of additional qualitative analysis are drawn upon to investigate whether the well-established marriage metaphor functions as an ideologically invested euphemism for rape metaphors. Because the latter are more often than not conspicuously absent, the notion of metaphor gaps is introduced and discussed briefly.
AB - Starting from the notion of a structural relation between war and rape in patriarchal systems, this article aims at pointing out how this relation is reflected in the co-occurrence of war and marriage metaphors in mergers and acquisitions (M&A) discourse. Critical Discourse Analysis is combined with cognitive metaphor theory to show how metaphors of marriage and romance (“MERGERS ARE MARRIAGES”) tend to co-occur with war and various derived metaphors (“M&As ARE BATTLES FOR TERRITORY”). The significance of these co-occurrences is illustrated through corpus data from genres such as newspaper reports and journal articles. Results of additional qualitative analysis are drawn upon to investigate whether the well-established marriage metaphor functions as an ideologically invested euphemism for rape metaphors. Because the latter are more often than not conspicuously absent, the notion of metaphor gaps is introduced and discussed briefly.
U2 - 10.1207/S15327868MS1703_2
DO - 10.1207/S15327868MS1703_2
M3 - Journal article
VL - 17
SP - 179
EP - 203
JO - Metaphor and Symbol
JF - Metaphor and Symbol
SN - 1092-6488
IS - 3
ER -