A Structural Equation Model of Credit Card Debt Among the Youth Market

Marketing

Text available via DOI:

https://doi.org/10.1007/978-3-319-24148-7_19
Final published version

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

A Structural Equation Model of Credit Card Debt Among the Youth Market. / Awanis, Sandra; Cui, Charles C.
Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. ed. / Kirk Plangger. Cham: Springer, 2015. p. 61-64 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Awanis, S & Cui, CC 2015, A Structural Equation Model of Credit Card Debt Among the Youth Market. in K Plangger (ed.), Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS), Springer, Cham, pp. 61-64. https://doi.org/10.1007/978-3-319-24148-7_19

APA

Awanis, S., & Cui, C. C. (2015). A Structural Equation Model of Credit Card Debt Among the Youth Market. In K. Plangger (Ed.), Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (pp. 61-64). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)). Springer. https://doi.org/10.1007/978-3-319-24148-7_19

Vancouver

Awanis S, Cui CC. A Structural Equation Model of Credit Card Debt Among the Youth Market. In Plangger K, editor, Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. Cham: Springer. 2015. p. 61-64. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)). doi: 10.1007/978-3-319-24148-7_19

Author

Awanis, Sandra ; Cui, Charles C. / A Structural Equation Model of Credit Card Debt Among the Youth Market. Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference. editor / Kirk Plangger. Cham : Springer, 2015. pp. 61-64 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)).

Bibtex

@inproceedings{d82dd001802d444ea364982da87f7137,

title = "A Structural Equation Model of Credit Card Debt Among the Youth Market",

abstract = "Faced with market saturation and intense competition, the credit-card industry has turned to the youth market as the final untapped market segment to sustain profitability. However, the vulnerable status of this market segment means that they might be exposed to debt accumulation and a worrisome future. Correspondingly, marketers are expected to prioritize social responsibilities without posing harm to other stakeholders. In an effort to enrich the knowledge about youth market vulnerability to credit card, this paper reports the development of several important new constructs and a structural equation model with empirical results. Following the theory of planned behavior (Ajzen, 1991), three sequential processes of consumer attitudes and patterns of credit card usage are conceptualized. Our theory argues that attitudes towards deferred gratification and instant gratification function as antecedents to consumer susceptibility to credit card effects, which subsequently affect the degrees of problematic credit debt accumulation. A sequential study of qualitative and quantitative methods was employed and the current paper reports the main results on the validity of measurement and the structural model.",

author = "Sandra Awanis and Cui, {Charles C.}",

year = "2015",

month = oct,

day = "21",

doi = "10.1007/978-3-319-24148-7_19",

language = "English",

isbn = "9783319241463",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)",

publisher = "Springer",

pages = "61--64",

editor = "Kirk Plangger",

booktitle = "Thriving in a New World Economy",

}

RIS

TY - GEN

T1 - A Structural Equation Model of Credit Card Debt Among the Youth Market

AU - Awanis, Sandra

AU - Cui, Charles C.

PY - 2015/10/21

Y1 - 2015/10/21

N2 - Faced with market saturation and intense competition, the credit-card industry has turned to the youth market as the final untapped market segment to sustain profitability. However, the vulnerable status of this market segment means that they might be exposed to debt accumulation and a worrisome future. Correspondingly, marketers are expected to prioritize social responsibilities without posing harm to other stakeholders. In an effort to enrich the knowledge about youth market vulnerability to credit card, this paper reports the development of several important new constructs and a structural equation model with empirical results. Following the theory of planned behavior (Ajzen, 1991), three sequential processes of consumer attitudes and patterns of credit card usage are conceptualized. Our theory argues that attitudes towards deferred gratification and instant gratification function as antecedents to consumer susceptibility to credit card effects, which subsequently affect the degrees of problematic credit debt accumulation. A sequential study of qualitative and quantitative methods was employed and the current paper reports the main results on the validity of measurement and the structural model.

AB - Faced with market saturation and intense competition, the credit-card industry has turned to the youth market as the final untapped market segment to sustain profitability. However, the vulnerable status of this market segment means that they might be exposed to debt accumulation and a worrisome future. Correspondingly, marketers are expected to prioritize social responsibilities without posing harm to other stakeholders. In an effort to enrich the knowledge about youth market vulnerability to credit card, this paper reports the development of several important new constructs and a structural equation model with empirical results. Following the theory of planned behavior (Ajzen, 1991), three sequential processes of consumer attitudes and patterns of credit card usage are conceptualized. Our theory argues that attitudes towards deferred gratification and instant gratification function as antecedents to consumer susceptibility to credit card effects, which subsequently affect the degrees of problematic credit debt accumulation. A sequential study of qualitative and quantitative methods was employed and the current paper reports the main results on the validity of measurement and the structural model.

U2 - 10.1007/978-3-319-24148-7_19

DO - 10.1007/978-3-319-24148-7_19

M3 - Conference contribution/Paper

SN - 9783319241463

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

SP - 61

EP - 64

BT - Thriving in a New World Economy

A2 - Plangger, Kirk

PB - Springer

CY - Cham

ER -

Research

Links

Text available via DOI: