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A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football

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A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football. / Simmons, R; Buraimo, B.
In: Journal of Economics and Business, Vol. 61, No. 4, 2009, p. 326–338.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Simmons, R & Buraimo, B 2009, 'A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football', Journal of Economics and Business, vol. 61, no. 4, pp. 326–338. https://doi.org/10.1016/j.jeconbus.2008.10.002

APA

Simmons, R., & Buraimo, B. (2009). A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football. Journal of Economics and Business, 61(4), 326–338. https://doi.org/10.1016/j.jeconbus.2008.10.002

Vancouver

Simmons R, Buraimo B. A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football. Journal of Economics and Business. 2009;61(4):326–338. doi: 10.1016/j.jeconbus.2008.10.002

Author

Simmons, R ; Buraimo, B. / A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football. In: Journal of Economics and Business. 2009 ; Vol. 61, No. 4. pp. 326–338.

Bibtex

@article{55daae9f0b064a48b633ca7761d7e946,
title = "A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football",
abstract = "This paper tests for the impact of match outcome uncertainty on two types of audience for Spanish football, fans at the stadium and television viewers. We find that fans inside the stadium prefer games that are less and not more likely to finish with a close score. This is contrary to much theoretical literature in sports economics which argues that fans prefer close contests and imposes this assumption in formal modelling. We also find that television viewers prefer close contests to more predictable contests. The different preferences of fans inside the stadium and television viewers need to be reconciled by the league when considering the effectiveness of policies to redistribute resources amongst teams in the league. We use our empirical model to consider how this tension might be resolved so as to maximise total audience and total league revenues.",
author = "R Simmons and B Buraimo",
year = "2009",
doi = "10.1016/j.jeconbus.2008.10.002",
language = "English",
volume = "61",
pages = "326–338",
journal = "Journal of Economics and Business",
issn = "0148-6195",
publisher = "Elsevier Inc.",
number = "4",

}

RIS

TY - JOUR

T1 - A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football

AU - Simmons, R

AU - Buraimo, B

PY - 2009

Y1 - 2009

N2 - This paper tests for the impact of match outcome uncertainty on two types of audience for Spanish football, fans at the stadium and television viewers. We find that fans inside the stadium prefer games that are less and not more likely to finish with a close score. This is contrary to much theoretical literature in sports economics which argues that fans prefer close contests and imposes this assumption in formal modelling. We also find that television viewers prefer close contests to more predictable contests. The different preferences of fans inside the stadium and television viewers need to be reconciled by the league when considering the effectiveness of policies to redistribute resources amongst teams in the league. We use our empirical model to consider how this tension might be resolved so as to maximise total audience and total league revenues.

AB - This paper tests for the impact of match outcome uncertainty on two types of audience for Spanish football, fans at the stadium and television viewers. We find that fans inside the stadium prefer games that are less and not more likely to finish with a close score. This is contrary to much theoretical literature in sports economics which argues that fans prefer close contests and imposes this assumption in formal modelling. We also find that television viewers prefer close contests to more predictable contests. The different preferences of fans inside the stadium and television viewers need to be reconciled by the league when considering the effectiveness of policies to redistribute resources amongst teams in the league. We use our empirical model to consider how this tension might be resolved so as to maximise total audience and total league revenues.

U2 - 10.1016/j.jeconbus.2008.10.002

DO - 10.1016/j.jeconbus.2008.10.002

M3 - Journal article

VL - 61

SP - 326

EP - 338

JO - Journal of Economics and Business

JF - Journal of Economics and Business

SN - 0148-6195

IS - 4

ER -