Research output: Contribution to Journal/Magazine › Journal article
Research output: Contribution to Journal/Magazine › Journal article
}
TY - JOUR
T1 - Achieving Successful Strategic Transformation
AU - Johnson, Gerry
AU - Yip, George
AU - Hensmans, Manuel
PY - 2012
Y1 - 2012
N2 - Few companies decide to adopt new strategies without being forced to do so by financial trauma. What can we learn from those rare companies that achieve both successful major chnage and superior long ter financila performance?
AB - Few companies decide to adopt new strategies without being forced to do so by financial trauma. What can we learn from those rare companies that achieve both successful major chnage and superior long ter financila performance?
KW - strategy
KW - change
M3 - Journal article
VL - 53
SP - 25
EP - 32
JO - MIT Sloan Management Review
JF - MIT Sloan Management Review
IS - 3
ER -