Final published version
Licence: CC BY: Creative Commons Attribution 4.0 International License
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Affordances and platformed visual misogyny
T2 - a call for feminist approaches in visual methods
AU - Özkula, Suay Melisa
AU - Prieto-Blanco, Patricia
AU - Tan, Xuanxuan
AU - Mdege, Norita
PY - 2024/7/3
Y1 - 2024/7/3
N2 - With social media technologies, feminist perspectives have reached parts of society traditionally uninterested in or fundamentally opposed to them. While feminist activists and allies have employed technological affordances for support, belonging, and justice, the same tools are used by actors of the alt-right to gag feminist voices. As it circulates, anti-feminist content sustains heteropatriarchy and damages women beyond the symbolic by means of trolling, doxxing, and meme wars. We address this through a review of feminist visual methods applied to the analysis of imaginaries of digital gendered hate in four case studies: (1) Greta Thunberg memes in the DENY Facebook group; (2) “Fanquan Girls” meme wars in the Hong Kong Anti-Extradition Law Amendment Bill Movement; (3) visual artefacts shared under the Twitter hashtag #SisterIDoBelieveYou; and (4) cartoons of Grace Mugabe relating to presidential succession produced in seven African countries. By reflecting on the ethos behind these four cases, we identify specific benefits to be gained from working with feminist visual methods, and contour a novel phenomenon: platformed visual misogyny.
AB - With social media technologies, feminist perspectives have reached parts of society traditionally uninterested in or fundamentally opposed to them. While feminist activists and allies have employed technological affordances for support, belonging, and justice, the same tools are used by actors of the alt-right to gag feminist voices. As it circulates, anti-feminist content sustains heteropatriarchy and damages women beyond the symbolic by means of trolling, doxxing, and meme wars. We address this through a review of feminist visual methods applied to the analysis of imaginaries of digital gendered hate in four case studies: (1) Greta Thunberg memes in the DENY Facebook group; (2) “Fanquan Girls” meme wars in the Hong Kong Anti-Extradition Law Amendment Bill Movement; (3) visual artefacts shared under the Twitter hashtag #SisterIDoBelieveYou; and (4) cartoons of Grace Mugabe relating to presidential succession produced in seven African countries. By reflecting on the ethos behind these four cases, we identify specific benefits to be gained from working with feminist visual methods, and contour a novel phenomenon: platformed visual misogyny.
KW - Visual methods
KW - affordances
KW - feminist methods
KW - gendered visuals
KW - visual misogyny
U2 - 10.1080/14680777.2024.2311355
DO - 10.1080/14680777.2024.2311355
M3 - Journal article
VL - 24
SP - 962
EP - 983
JO - Feminist Media Studies
JF - Feminist Media Studies
SN - 1468-0777
IS - 5
ER -