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Altered 'reality': the changing perception of needs in real and virtual worlds

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published
Publication date2009
Host publicationEuropean Marketing Academy Conference (Nantes) - 2009
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English