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An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'?

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'? / Barnes, S J; Pressey, A D.
EURAM Conference (Slovenia) - 2008. N/A: unknown, 2008.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Barnes, SJ & Pressey, AD 2008, An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'? in EURAM Conference (Slovenia) - 2008. unknown, N/A.

APA

Barnes, S. J., & Pressey, A. D. (2008). An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'? In EURAM Conference (Slovenia) - 2008 unknown.

Vancouver

Barnes SJ, Pressey AD. An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'? In EURAM Conference (Slovenia) - 2008. N/A: unknown. 2008

Author

Barnes, S J ; Pressey, A D. / An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'?. EURAM Conference (Slovenia) - 2008. N/A : unknown, 2008.

Bibtex

@inproceedings{8ec5341304e84ef489c8e97ef700d61a,
title = "An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'?",
author = "Barnes, {S J} and Pressey, {A D}",
year = "2008",
language = "English",
booktitle = "EURAM Conference (Slovenia) - 2008",
publisher = "unknown",

}

RIS

TY - GEN

T1 - An examination of market maven behaviour across real-life, web and virtual world marketing channels: in search of the 'meta maven'?

AU - Barnes, S J

AU - Pressey, A D

PY - 2008

Y1 - 2008

M3 - Conference contribution/Paper

BT - EURAM Conference (Slovenia) - 2008

PB - unknown

CY - N/A

ER -