An exploratory investigation into the multiple levels of corporate identity within alternative business models.

Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

Unpublished

An exploratory investigation into the multiple levels of corporate identity within alternative business models. / Mason, Katy; Simões, Claudia; Leek, Sheena.
2006. Academy of Marketing Conference 2006, Middlesex University Business School.

Research output: Contribution to conference - Without ISBN/ISSN › Other › peer-review

Mason, K, Simões, C & Leek, S 2006, 'An exploratory investigation into the multiple levels of corporate identity within alternative business models.', Academy of Marketing Conference 2006, Middlesex University Business School, 3/07/06 - 6/07/06.

@conference{be940fc754504a5fb7bbe73218321b62,

title = "An exploratory investigation into the multiple levels of corporate identity within alternative business models.",

author = "Katy Mason and Claudia Sim{\~o}es and Sheena Leek",

year = "2006",

language = "English",

note = "Academy of Marketing Conference 2006 ; Conference date: 03-07-2006 Through 06-07-2006",

}

TY - CONF

T1 - An exploratory investigation into the multiple levels of corporate identity within alternative business models.

AU - Mason, Katy

AU - Simões, Claudia

AU - Leek, Sheena

PY - 2006

Y1 - 2006

M3 - Other

T2 - Academy of Marketing Conference 2006

Y2 - 3 July 2006 through 6 July 2006

ER -

Research